‘Lee has created a book to break down the information you need for all things martial arts. It’s a tool for good fighters that want to learn how they can use their skill set to make a great living, while still keeping their integrity and helping many people through the world of martial arts.’
— Michael Venom Page ‘MVP’, multiple-time kickboxing world champion, Bellator World Champion contender
‘Lee has taken all of his knowledge and experience and put it into these pages. He is now blessing all of us with this knowledge and paying it forward. I hope you all enjoy this book like I did; it is a masterful guide and I can’t wait to read it again.’
— Raymond Daniels, Bellator World Champion
‘Lee has built one of the biggest martial arts organisations in the UK, and what he has put together in this book will help all instructors from any styles if they want to learn how to make a living doing what they love.’
— Braulio Estima, Multiple BJJ world Champion and ADCC World Champion and hall of famer
‘What has been set out in this book sums up everything you need to do to attain a strong mind and dominate in your arena of martial arts. It also explains how to be the very best at what you do and use your skills to help others, while building and scaling up a successful business.’
— Mark ‘Billy’ Billingham MBE, of Channel 4’s ‘SAS Who Dares Wins’, former Regimental Sergeant Major of 22 SAS
‘In this book, Lee shares the experiences that have made him the way he is: elite. He also goes over training, coaching and business strategies that have helped me get to the very top. If you’re content with being average and mediocre, this book isn’t for you. But if you’re serious about being the best at what you do, I suggest you start reading.’
— Elijah Everill, fourteen- time WAKO World Champion
‘This book is the answer to have an insight into the mind of a truly successful human. For anyone who wants to be a better person or create the best martial arts school you must read Elite Martial Arts Instructor.’
— Drew Neal, three- time WAKO World Champion, two- time WAKO European Champion and trainer of celebrities
‘I highly recommend Elite Martial Arts Instructor as an essential resource for understanding and developing a successful MA business model. This book offers valuable insights and practical tools that can significantly enhance your strategic thinking and decision- making processes. Elite Martial Arts Instructor presents a comprehensive framework that enables you to visualise, analyse and understand an innovative business model. Moreover, the book emphasises the importance of continuous iteration and adaptation. Lee explains that business models are not static but evolve over time. I highly encourage you to delve into this book and explore the powerful practical concepts it offers. Prepare to be inspired, challenged and equipped with practical tools that can transform your approach to your MA school. Enjoy the journey!’
— Roy Baker, World President of WAKO
‘This book was both educating and inspiring. This is a go- to for anyone wanting to up- skill their business IQ and understand the fundamental rules for success across a multitude of industries. For martial artists wanting to pursue a career in the industry, this book is for you.’
— Damon Sansum, World Kickboxing Champion, ten- year member of the TKD GB Olympic team
‘This book is a collection of knowledge on martial arts and business and would be extremely beneficial to anyone wanting to move up the ladder of success.’
— Richie Woodhall, former WBC World Boxing Champion, boxing presenter for the BBC
‘Elite Martial Arts Instructor is an inspiring book. You will come away with a newfound appreciation for the power of mindset and the role it plays in achieving success. Whether you are a seasoned entrepreneur or just starting out on your journey, the lessons in this book will inspire you to take action and pursue your dreams with a champion’s mindset.’
— Mike Chadwick, coach, entrepreneur and author, paratrooper and military physical training instructor
‘Lee Matthews and this book epitomises the qualities needed to succeed at the very top level in both fighting and business.’
— Matt Winsper, two-time World Champion, Karate and Kickboxing
