TWIST

Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Julie Cottineau, former vice president of brand for Virgin and a global authority on impactful and effective branding, shares her proven tools and tips for building a brand that shines and delivers tangible results. She uses easy-to-follow insight and engaging examples of actual small businesses that have produced big results by following her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.

This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.


This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.



Julie's rich experience as the vice president of brand for Virgin has been brought to life in TWIST - a wakeup call and a road map for building brands that break through and get noticed.