Business is Personal

Business is Personal. A statement on life as a business owner. Being the leader of your own life is the greatest lesson in business. Your business is personal as it is yours. We live in a fast paced, over-connected world. Relying on your own instincts and knowing the dreams you hold for your version of success, ambition and happiness will ensure you have the life you want and not the life you compare yourself with. Business is Personal shares the areas of business that are rarely discussed, but have been learned the hard way by Penny and others. The emotions we need to understand, the mind we can be in control of, and tools Penny learned, following years of hard work and many challenging moments. Penny has poured her heart into this book and it is incredibly revealing.

Penny is co-founder of BIP100, which exists to support experts and small business owners grow their skills and confidence so they can build a stronger business, with more predictability and enjoyment.

This is a brave book to write and an awesome book to read.


This is a great read, essential in order to not only survive the modern business world, but to thrive and have fun along the way.


...when I think I must be the only individually challenged business person when everyone else appears to be winning, Penny’s book makes me feel normal, and that alone can be the catalyst to keep going.

Starting a business and looking after yourself is tough. With her wisdom and powerful personal stories, Penny shows you how.

Penny has a wisdom and desire for insight that has been a real pleasure to work with.