The Profit Secret

Want to know the secret of selling at a higher margin? This book will explain how Whether you are completely new to sales or have many years’ experience as a business owner, The Profit Secret reveals something that has been hiding in full view for years, something that frequently means we lose out on profit, even though we win the sale. This book has a wealth of ideas, mechanisms and strategies to challenge conventional thinking about how to sell profitably. Remember: sales are vanity; profit is sanity. This book will help you to: • Identify the right market to sell to the right people • Improve your conversion ratio from interest to order • Build a powerful value proposition for your company • Avoid price pressure • Defend and justify your price more effectively • Build stronger customer loyalty

Bob Hayward has started six businesses from scratch and built five of them to £1M turnover or more. He has a raft of practical knowledge and experience that make him a natural and informative speaker with a complete understanding of the needs of employees and problems facing business owners and managers. Nick Baldock was an international speaker and sales improvement consultant. He had clients across the globe who he helped to become more efficient at converting sales effort into more profitable sales results.

No matter what business you’re in, a crucial aspect of your business is sales and this book will help you to sell more, more often, and at a better price. The authors directly and brilliantly tackle the timeless challenge that anyone and everyone in business faces – being asked to drop the price. Read this book and save yourself from years of headaches and lost revenue that can too often result from stressful, back-and-forth, price-negotiation situations.

The authors have put together in this book an essential toolkit for anyone in sales and negotiations, this is a must read.


The business that can define and develop its value chain will be the one that will survive the economic difficulties. This book is a toolkit that will give any sales team the knowledge and skills on how to present a professional proposition. The process steps are simple, logical – based on practical experience and best of all – they work!


The authors have a gem of a book. Super, highly practical advice that when followed will close more sales and generate a stack of repeat business.


Your ability to sell higher priced products against lower priced competition is the key to more sales and higher income – and the book shows you how to do it.

This book is a great tool for any businesses that are looking to defend their margins.


The best book I’ve read on sales – directly tackling a problem for many businesses, being asked to drop the price. Whatever you sell, this book will save you a fortune by reducing the number and amount of discounts you would have given away.