Creating Strategy
A Practical Guide
by Michael Bernard
Every organisation needs a good strategy, but it’s hard to create one. Michael uses real-life experiences to guide you through creating a strategy that works. This book clarifies complex concepts so you can easily implement them in your organisation.
- 248 Pages
- 28 October 2021
- ISBN: 9781784529611
Description
WHY IS WRITING A STRATEGY SO DIFFICULT?
Every organisation needs a good strategy, but it’s hard to create one. Michael uses real-life experiences to guide you through creating a strategy that works. This book clarifies complex concepts so you can easily implement them in your organisation.
Authors
Michael is a non-executive director, board advisor, trustee, consultant and school governor. He worked for IBM for more than 30 years, writing marketing and business strategies, before setting up a strategy consultancy, House Of Strategy.
Reviews
Michael has helped us to completely transform the way we think about our mission, strategy and values. Our purpose is now crisper and clearer, and our whole organisation has been invigorated.
Michael’s help has been invaluable, and his book conveys complex ideas with simple and compelling clarity.
