How to succeed in the age of stakeholder capitalism
We are in the midst of a once-in-a-generation Great Shift that will usher in fundamental global change. In Five Horizons, this unapologetic nonconformist author demonstrates that the ‘profit-first-and-last’ mindset no longer serves us and the time for conventional thinking has passed. To succeed in future, businesses must look to new horizons.
- 280 Pages
- 21 June 2022
- ISBN: 9781784529741
The world is changing – make sure your business changes with it. We are in the midst of a once-in-a-generation Great Shift that will usher in fundamental global change. In Five Horizons, the unapologetic nonconformist Steve Sanders demonstrates that the ‘profit-first-and-last’ mindset no longer serves us and the time for conventional thinking has passed. To succeed in future, businesses must look to new horizons. Read this book to: • Identify your purpose and decide what your business stands for • Deconstruct the assumptions that are limiting your potential • Understand, address and resolve the issues that people care about most to have far-reaching impact • Share your principles and values to attract and retain customers and employees • Differentiate yourself in the marketplace and watch as your company value multiplies
Steve Sanders is a go-to-market strategist who has built and rescued businesses worth many billions of dollars. His nonconformist approach helps leaders of start-ups, scale-ups and corporates to boost their company value, rethink their ambitions and embed systems for long-term success. Steve is a Fellow of the Institute of Directors, an MBA Strategy guest speaker at Warwick Business School, and a board advisor supporting several open-minded entrepreneurs and senior executives. He is co-author of Success Secrets of Entrepreneurs.
This is a book for now. Contemporary and of the moment, it completely captures the need for entrepreneurs and business leaders to challenge and change the existing unhelpful paradigms. It is a book for people who want to create a business; for those who are challenged by conventional business structures and “we always do it this way” mindsets; for those who struggle with existing riskaversity; and for those who are unable to get their point across because the whole investment structure is tilted heavily against the best ideas for change. I learned a lot!
This is the most compelling argument for driving change in business that I have read, as scripted by one of the most innovative practitioners. This is the type of book that the CEO of an organisation would give to their executive team in an attempt to make them understand, and think, in a more entrepreneurial way.
Polished, pragmatic, positive, Five Horizons is thought-provoking and incredibly helpful for entrepreneurs, who will reference it often. The balance of practical suggestions and positivity for our future, along with real-life stories, is a winning formula. As an entrepreneur, I found it helpful to read Steve’s pragmatic advice and experiences of what had and hadn’t worked in his career. I love that all of this is woven in with the socioeconomics of how we might positively embrace the Great Shift and operate as businesses that our world needs to continue in a healthy way – aligning our universal laws with our hearts and minds, rather than just money or greed.