How giving creates sustainable success for companies, customers and communities
Are current business models part of the problem or part of the solution? Givenomics draws upon the experience of building a not for profit social enterprise called TheGivingMachine from an idea into...
- 184 Pages
- 24 January 2013
- ISBN: 9781908746740
Are current business models part of the problem or part of the solution? Givenomics draws upon the experience of building a not for profit social enterprise called TheGivingMachine from an idea into a successful venture that has already generated its first half a million free donations to date. In looking at the social impact, it was clear that there was something deeper at work in the way companies, customers and communities were being connected to make a positive difference for all. The result is Givenomics - a concept for those who want to see businesses as a force for good with new ways to engage their customer base, customer empowerment to support their communities and new ways for community organisations to gain and maintain vital support in a tough climate.
“Richard’s book is in many ways a revelation. He explains the theory and practice of Givenomics in a very clear and thought-provoking voice. An extremely worthwhile read.“
“Occasionally strange portmanteau words creep into the language: stagflation, humongous, infomercial… but now we have one that, if it works, will transform how we give money and how businesses can be part of the solution and not part of the problem. “Givenomics”, the new book by Richard Morris, entrepreneur and founder of TheGivingMachine, is a must-read for anyone interested in how our society could be a better place: it’s a really good read too.“